What is the representation program?
It is a service: Tulum Fashions USA LLC presents your line to US wholesale buyers, hosts the appointments in the Tulum showroom at the California Market Center, writes the orders and reports to you every month.
Los Angeles · Representation program
Colombian brands, represented in Los Angeles
We sell your line to US buyers. You keep your brand.
A sales team in Los Angeles, for your brand.
Most Colombian brands do not miss the US market for lack of product. They miss it for lack of someone in the room. Our representation program puts a Tulum sales team in Los Angeles, in front of wholesale buyers, speaking for your line.
The program is operated by Tulum Fashions USA LLC. We present your collection inside our showroom at the California Market Center, host every buyer appointment, write the orders and report back every month.
Apply to the programWhat the program includes
Every item below is a service Tulum performs for you. None of it requires you to be in Los Angeles.
Representation to US buyers
We present your line to qualified wholesale buyers and speak for the brand in the room. This is the core of the program.
Display in the Tulum showroom
Your line is shown inside the Tulum showroom at the California Market Center, in a curated selection, under Tulum’s care.
Hosted appointments
Buyers visit by appointment, including during Los Angeles market weeks. A Tulum host walks each visitor through the whole showroom, so no line is skipped.
Samples, handled for you
We receive, keep, handle and return your samples. Your line stays on consignment (memo): Tulum does not buy it.
Line sheet and digital catalog
We produce the line sheet and the digital catalog that buyers take with them.
Orders, start to finish
We write the orders and follow each one through shipment and invoicing.
A report every month
Who came, what they looked at, what they said and what was quoted. You always know what happened in the room.
Access to manufacturing
If a style sells and you want to produce it, our Medellín factory is available to you.
The honest version
You are paying for a sales team and the work it does.
You pay a monthly representation fee, plus a commission on orders shipped and invoiced. We do not publish the numbers, because they depend on the size of your line. You will have them in writing, and in plain language, after we review your application.
We choose brands
We favor lines that can ship in-stock styles by air, or consign a block of inventory to the showroom, because buyers order for now as well as for next season.
We commit to work, not to sales
We commit to presenting your line and reporting on it. No showroom can honestly promise orders, and we will not.
You keep your brand
Your name, your prices, your label. Tulum represents you; it does not resell you under another name.
The timeline, before you sign
The clock on payment starts at shipment, not at the order. We walk you through order, shipment, invoice and payment first, and how brands finance the gap.
Who this is for
A good fit
- You make apparel in Colombia and already sell it, wholesale or retail
- You can ship in-stock styles by air, or consign a block of inventory
- You can produce a reorder in weeks, not months
- You want a US sales presence without hiring one
Not yet
- You are still developing your first collection (talk to our development team first)
- You want a guaranteed sales number
- You make accessories, jewelry or footwear (for now we represent apparel)
From application to first appointment
1 · Apply
Tell us about the brand and the line. It takes about five minutes.
2 · We review your line
Line sheet, price positioning and your ability to ship. We reply personally.
3 · Terms, in writing
We share the program and its terms privately. The agreement is signed with Tulum Fashions USA LLC.
4 · Your line arrives
Samples reach the showroom, we build the line sheet and schedule the first appointments.
5 · We present, you get the report
Buyers visit, we write the orders, and you receive the monthly report.
Questions brands ask first
Do I get my own room in the showroom?
No. Your line is shown inside the Tulum showroom, in a display location Tulum assigns and can adjust, and every visitor is hosted by our team. What you receive is representation, not premises.
How much does it cost?
A monthly representation fee plus a commission on orders shipped and invoiced. We do not publish numbers because they depend on the size of your line. You will have them in writing after we review your application.
Who owns the inventory?
You do. Samples and stock in the showroom are on consignment (memo). Tulum does not buy them, and they come back to you when the program ends.
Which company do I sign with?
Tulum Fashions USA LLC, the Los Angeles company that operates the showroom. Our manufacturing business, Tulum Fashions S.A.S., is a separate company in Medellín.
Do I have to manufacture with Tulum?
No. The program is about representation. Our Medellín factory is available if a style sells and you want to produce it with us.
How and when do I get paid?
The clock starts at shipment, not when the order is written. Before you sign we show you the timeline: order, shipment, invoice, payment on the buyer’s terms. Many US brands use factoring to be paid sooner, and we will point you to the options.
Who is my contact in the United States?
Randy Kohl, Partner, U.S. Expansion (randy@tulumfashions.co, +1 (323) 842-7217). He leads the United States side of the program; José Olarte, founder, leads the Colombia side.
Can buyers walk in?
No. The showroom is open by appointment only, and every visitor is accompanied by a Tulum host.
More from our Los Angeles office: Product development · Activewear · Men's activewear · Swimwear · Low MOQ · Private label · Showroom · Wholesale buyers.
Everything we make
We manufacture nine categories: swimwear, resort wear, activewear, casual wear, athleisure, urban streetwear, tailoring, uniforms and medical scrubs.
Apply to the program
Tell us about
your brand
The program is operated by Tulum Fashions USA LLC. We look at the line first, then share the terms privately.
- Showroom
- 110 E 9th St, Suite C600, Los Angeles, CA 90015
- jose@tulumfashions.com
- +57 304 603 6273
- Randy Kohl · Partner, U.S. Expansion
- randy@tulumfashions.co
+1 (323) 842-7217